entrepreneurs circle
Audit!
I have developed this 30day plan based on the current attention economy, re-purposed footage you have already published and re-edited some of your short form content to improve impact.
TikTok
I saw this video on your TikTok. It had 50 seconds of “story” before it got to the marketing genius of Butternut Box. I cut it down to 30 seconds of pure strategy. I didn’t change the message; I just made it 3x more efficient for the TikTok algorithm.
Further Improvements
If I were there with my Rode Wireless Pro, I would have captured a pattern interrupt hook to start the video. Something to the effect of “A Genuis marketing strategy to get 100k more eyeballs on your products that you can replicate”
Why it works:
The Authority Hook: "A genius marketing strategy" This is a Pattern Interrupt because it frames the video as an "insider secret." Most social content is passive; this is active.
The Tangible Promise: "100k more eyeballs" Numbers create concrete imagery. "More reach" is vague. "100k" is a goal. It’s grounded in the actual attendance of Crufts, so it feels earned and authentic, not like "get rich quick" spam.
The Curiosity Gap: "That you can replicate" This is the most important part. It transforms the viewer from a spectator into a student. It creates an immediate "How?" in their mind that they can only resolve by watching the rest of the 30 seconds.
This idea could then create an entire marketing-based series for short form content re-purposed for all other platforms in how brands use guerrilla marketing and how to re-purpose big budget ideas to any budget for all. For example the Butternut Box billboards could be replicated with revenue deals with businesses around the event and posters for a similar effect.
Instagram Reels
On this Reel, I didn't just trim it; I re-structured the narrative. I moved the conclusion to the hook to create an infinite loop. This triples the 'Re-watch Rate,' which is the #1 metric Instagram uses to decide if a Reel goes viral. I turned a static podcast clip into a high-retention 'Loop Asset' without needing any new footage.
What I cut and why:
Intro:
Original: "You want to ask them right guys, this is my business..."
My Cut: I removed the "right guys" and the slow lead-in.
On Reels, every syllable counts. "Right guys" is filler. By jumping straight into the business goal, you satisfy the "3-second rule" where a viewer decides whether to stay or scroll.
Original: "okay and it is what happens, they puke all over you and tell you all the stuff they’re gonna do..."
My Cut: I removed the "puke" imagery and the extra fluff around it.
While Nigel is great at metaphors, this specific one slowed down the journey to the "Bullshit Alert." By removing it, it tightened the gap between the problem (bad agencies) and the symptom (agencies that don't ask questions). It makes the "Bullshit Alert" feel like a punchier payoff.
Original: "they’ve got no idea at this point... you know what’s the spread between kitchens and bathrooms?"
My Cut: I trimmed the conversational "you knows" and the repetitive questioning.
I kept the core examples (10k vs 50k kitchens) but removed the "thinking out loud" parts of the podcast. This increases the Information Density making Nigel sound more authoritative and the advice feel more like a "checklist" for the viewer.
30 day plan
Phase 1: Days 1–8 (The Sprint)
Day 1: The Audit & Archive Mine. Log the "Vault." Identify the top 10 highest-value "evergreen" moments. Create one "Authority" piece for each platform to set the new standard.
Day 2: The Funnel Build. Edit a high-retention "Shorts Funnel" specifically designed to drive traffic to the YouTube long-form content.
Day 3: Social Proof & Data. Leverage the "Circle's" success. Create data-driven case studies for LinkedIn and FB that prove the ROI of membership.
Day 4: Member Outreach & R&D. Connect with the 50,000+ members. Secure "user-generated content" (UGC) and testimonials to humanise the brand.
Day 5: The "Live" Capture. High-end cinema capture of office events and workshops. Real-time "Stories" to show the culture.
Day 6: The Podcast Engine. Deconstruct the latest Business Growth Central episode into a multi-platform funnel.
Day 7: The Aesthetic Shift. Continue archive mining + finalize the "Day in the Life" docu-style content to elevate the brand's visual identity.
Day 8: Optimization & Reporting. Full audit of the first two weeks' metrics. Pivot the strategy based on what the data shows.
Data-First approach
Below is some examples of the data generated with some creators over the past couple years.
Phase 2: Days 9–30 (The Scale)
Systematize: Create templates (Canva/Premiere) so the team can produce content at 2x the speed. This will include a sound effect library, Dynamic Caption pre-sets, safe zone overlay guides, categorised music folders.
Growth Hacking: Implement the current working strategies (Pattern interrupts/Infinite loops) across all platforms.
Community Management: Turn your 166k+ total followers from "passive viewers" into "active leads."
