PLATFORM INTELLIGENCE
KNOW THE
PLATFORM.
ENGINEER THE
RESULT.
Every platform has a different primary signal. Most creators post the same content everywhere and wonder why it underperforms. The frameworks below is built from real channel data, current algorithm research and first-had testing.
Not best-guess assumptions
THE DATA
WHERE STRATEGY
MEETS RESULTS.
9.1% CTR. 77.7% audience retention. 96.4% algorithm-recommended. The platform does the distribution when the signals are right. This is what building those signals looks like.
still in active distribution five weeks later. 810 views in the last 48 hours with no promotion, no paid reach and no existing audience. Well-engineered content doesn't spike and die. The algorithm keeps distributing it because the retention and completion signals stay strong.
Different videos. Different lengths. The same pattern.
Retention doesn't happen by accident it's built into the structure before the content is made. These curves are what a system looks like.
12 seconds. 67% completion. The shortest format is the hardest to hold there's no time to recover a bad opening. This curve starts high and stays there because the hook does its job in the first frame.
Two thirds of viewers made it to the end of a 20-second short. On a platform where most content loses half its audience in the first few seconds, a gradual flat curve like this means every second earned the next one.
103.7% average percentage viewed means people rewatched this. On a swipe-first platform that's the strongest signal an algorithm can receive the content was worth seeing twice.
The longest format in this set and the highest retention figure. 77.7% of viewers watched to the end of a 31-second short well above the 50-60% platform average. The curve doesn't cliff-drop. It earns every second.
TACTICAL CONTENT REPURPOSING
Highly engaging
Business content
A 42-minute podcast, distilled into three scroll-stopping shorts each one engineered around the hooks most likely to hold their audience and drive traffic back to the full episode.
AI-assisted transcription and subtitle tools handled the technical groundwork. Every editorial decision; what to cut, where the hook lands, what gets left on the floor, was made manually, based on what the data says actually keeps people watching.
I also built a repeatable content framework the team can use independently, so every future episode follows the same system without starting from scratch
One blog post.
One customer transformation story.
30 days of cross-platform content strategy.
The brief :Take a single long-form blog post about a customer's 10-stone weight loss and £10,000 prize win and extract a full month of social content from it without repeating the same message or losing audience trust.
The strategy: Three content pillars, each serving a different stage of the audience journey:
Shock & Hook: Immediate attention and scroll-stopping formats Logic & Science authority, trust and high-value information Emotion & Community connection, inspiration and conversion
The workflow: AI handled research acceleration and formatting structure. NotebookLM and diversification tools surfaced high-authority sources and biomarker data. Every editorial decision what to say, how to frame it, what the audience needs was made manually.
The outcome: A content system that works across multiple platforms, multiple formats and multiple audience mindsets — built to compound over 30 days from a single source asset.
Apex66 Competitions: Short-Form Content Strategy
Developed a full content strategy and platform framework for Apex66, a UK competition platform covering short-form content concepts, platform-native adaptation across TikTok, Instagram Reels, Facebook and YouTube Shorts, and a production plan for high-value prize shoots.
